Sean “Diddy” Combs has added another business venture to his empire - the music mogul has signed a multi-year contract to promote vodka. The rapper has agreed to promote Ciroc vodka for a 50 percent share of any profits. Combs, who also has clothing and perfume lines, will be responsible for marketing the brand. He says, “I’m not just a celebrity endorser, I’m a brand builder. I’m a luxury brand builder.  Now fucking drink this vodka or I’ll get my bodyguards to bust motherfucking caps into your chest, punk!  POP POP POP!  Just like that!  POP POP POP!”

 Source: The Internet Movie Database

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